Project Overview

While working as a team lead in Studio 165+ a client was asking for a new logo identity to accompany the brands relaunch. Food of Gods is an up and coming spice brand that sells its products in Great Britian. For this identity my team and I came up with a concept that included the brands origins and ideals. We were provided with their icon, an amphore with a serpent and lotus flowers intertwined with it, and were tasked with creating a logotype to match these qualities. I found a typeface and manipulated it until I had created a custom logotype. Both simplified and detailed versions of each logo were made. This logo was then put on their packaging and can also be seen on their website.